Our emails are pretty mysterious creatures. You send an email and it goes to some hidden folder and you don’t even see it. So, it is always good to get in contact with your friend to make sure she or he has actually seen the email. ????
Confirm your friends email. Make sure she/he is checking the email you used to purchase the gift.
Ask your friend to search her/his email box for an email from email@example.com
If that does work, ummm email gods must go insane or maybe you just made a typo in your friend’s email. No big deal! Tell your friend to reach out to us asap. We would need your friend’s first & last names and the correct email.